Distribution

When a new product is discovered, not exactly everyone hears about it right away. We want to change that. The distribution of our product, Poppin Pretzels, will be to the whole United States. I figured, "why not let everyone have a chance to try this delicious new product?" It will be targeted towards the low-mid to upper-mid class bars. This will give the majority of bar goers to have a chance to experience the poppers, and possibly turn out to be their new favorite snack. So unless you're a high end bar/club goer and don't venture into your local bars, you probably won't get to experience these delicious snacks yourself. "The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency." Marketing: An Introduction, pg 10.