Wednesday, May 25, 2016

Product

Creating a quality product takes thought and a wise choice of supplies. That's why our Poppin Pretzels are made with quality ingredients to give you the biggest bang for your buck. "Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives." Marketing: An Introduction, pg 55. First off, the dough is made with ingredients that blend together to make a soft, doughy, golden outside. We give you the option between two German-native cheeses; Tilsit and Butterkase. Tilsit is light yellow cheese, almost like a cheddar cheese and Butterkase is almost like a swiss cheese. Both melted to mix well with the other ingredients. We added bacon and sausage in the mix for a great blend of cheese, meat, and slight crunch from the pretzel with lightly sprinkled sea salt on the outside. "Marketing managers must ensure that their marketing dollars are being well spent." Marketing: An Introduction, pg 58.

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