Target Marketing Strategy

The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Marketing: An Introduction, pg 9. I plan to target bar goers of all sorts. Whether you go to the bar every now and then or the bar is practically your second home, we want to serve you! To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)? Marketing: An Introduction, pg 9 We already discussed who we will be serving, but how can we do our best to serve them? Customers are always welcome to give feedback on products and we will make the proper adjustments needed to give our customers the best tasting products we can serve.