Price

Price plays an important factor on products. It can decide whether or not a customer is going to buy the product or tell you the quality of the product. "The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit." Marketing: An Introduction, pg 275.  Me personally believe that snack food such as bar food should come with a reasonable price for a reasonable quality. For example, I wouldn't like to pay $15 for 5 wings and one cup of dipping sauce. So that's why for my famous Pretzel Poppers, I have priced them at a small plate  @ $5.99 for 12 poppers and a large plate @ $10.99 for 25 poppers. Each plate is included with unlimited dipping sauce of your choice as well. "Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price." Marketing: An Introduction, pg 79