A lot of thought goes into figuring out how you're going to promote a new product. Do you want TV commercials? Radio Ads? Billboards? What's your budget? Who's your audience? These are all things to consider for promoting your product. "Promotion spending is relatively high to inform consumers of the new product and get them to try it." Marketing: An Introduction, pg 259. We didn't want to go out and spend the big bucks on a bunch of advertising. Just to see how the product takes off, we came about promoting with a cheaper approach. For the Poppin Pretzels, our promotion will be mainly word of mouth, billboards, flyers, and radio ads. "I'm curious to see what kind of distribution it's going to get because of that." -Caroline Dhavernas.
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