S.W.O.T. Analysis- An overall evaluation of the company’s strengths (S),
weaknesses (W), opportunities (O), and threats (T). Marketing: An Introduction,
pg 54. At
Phileas Fogg, our S.W.O.T. Analysis is simple and easy to read.
Consistent quality- We continue to produce products with fresh, high
quality ingredients.
Price- The pricing of our
products is so reasonable that competitors can’t even compete with them.
Marketing- Focused marketing
campaign with clear goals and strategies.
Weaknesses:
Competitor Market: Competitors
may develop expensive new marketing campaigns.
Lack of Funding- We will
have to take out loans for the first year to get the product going.
Opportunities:
New- New products could
spark a whole new wave of bar food.
Customer Loyalty- Customers are always looking for new and
exciting products to try and we give them the opportunity to let them try our
new products first hand and let them give input toward new product ideas.
Threats:
Competition- Competitors may
develop similar products
Price Fluctuation- Fluctuations
of products may occur.
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