Implementation Evaluation Control

One way of defining marketing implementation is, the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. Marketing: An Introduction, pg 57. The “who” part of the process is everyone involved at Phileas Fogg company and has been involved in purchasing any products from the company. These people include consumers, advertisers, distributors, and suppliers. Without this group of people, our company wouldn’t be able to operate the way it does. The “where” is any place the product is made, distributed, consumed, or even thought about. In today’s constant evolving world, it has become easy to keep updated about hearing all the latest news, so you can hear about all of our product news via the web as well. The “when” is any environment that our products are being consumed. Whether that be bars or parties at the office. The “how” usually is a smaller, slower process in the beginning and hopefully blooms into what you expect your company to turn out to be. This process will start by reaching out to local bars and distribution companies to form a partnership so that we can distribute and manufacture the product properly and then sell them in bars across the nation. Consumer reactions, costs of manufacturing the product, and total profits will all be evaluated before the control process can begin. Marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing: An Introduction. Pg 58. We will go about fixing any issues based on the reactions/comments we get on our products.