Product

Creating a quality product takes thought and a wise choice of supplies. That's why our Poppin Pretzels are made with quality ingredients to give you the biggest bang for your buck. "Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives." Marketing: An Introduction, pg 55. First off, the dough is made with ingredients that blend together to make a soft, doughy, golden outside. We give you the option between two German-native cheeses; Tilsit and Butterkase. Tilsit is light yellow cheese, almost like a cheddar cheese and Butterkase is almost like a swiss cheese. Both melted to mix well with the other ingredients. We added bacon and sausage in the mix for a great blend of cheese, meat, and slight crunch from the pretzel with lightly sprinkled sea salt on the outside. "Marketing managers must ensure that their marketing dollars are being well spent." Marketing: An Introduction, pg 58.

Implementation Evaluation Control

One way of defining marketing implementation is, the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. Marketing: An Introduction, pg 57. The “who” part of the process is everyone involved at Phileas Fogg company and has been involved in purchasing any products from the company. These people include consumers, advertisers, distributors, and suppliers. Without this group of people, our company wouldn’t be able to operate the way it does. The “where” is any place the product is made, distributed, consumed, or even thought about. In today’s constant evolving world, it has become easy to keep updated about hearing all the latest news, so you can hear about all of our product news via the web as well. The “when” is any environment that our products are being consumed. Whether that be bars or parties at the office. The “how” usually is a smaller, slower process in the beginning and hopefully blooms into what you expect your company to turn out to be. This process will start by reaching out to local bars and distribution companies to form a partnership so that we can distribute and manufacture the product properly and then sell them in bars across the nation. Consumer reactions, costs of manufacturing the product, and total profits will all be evaluated before the control process can begin. Marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing: An Introduction. Pg 58. We will go about fixing any issues based on the reactions/comments we get on our products.

Week 7 EOC: The Pitch

For my country and bar food choice I chose Germany and sausage-and-cheese-filled Pretzel Poppers. Germany is famous for their delicious pretzels that go hand in hand with a nice cold beer. There are infinite ways you can modify a pretzel and combine it with something else to make a delicious snack. One thing that I also noticed is that Germany has a big name for their sausages. Thus is how I came up with the idea for the sausage-and-cheese-filled pretzel poppers. They will be bite-size poppers filled with cheese and sausage bits. There will be a variety of types of poppers as well. Some kinds will include bacon and cheese-filled, jalapeno and cheese-filled, and jalapeno and sausage and cheese-filled poppers. You can get a small plate that contains ten poppers for $4.99 or a large plate with twenty-five for $6.99. I will call these poppers, “Poppin Pretzels.” The poppers will have a melted cheddar cheese and small bits of bacon, sausage, or jalapenos filled on the inside. The outer pretzel shell will be warm and have bit of a crispy, crunch to it and lightly salted, like every great pretzel should be. I feel like these will go great with a cold beer because it will contain a slight crunch, meat, and cheese, three things that go well with beer. They’ll be cheap, tasty, and something to share with a group of friends, or if you’re not feeling friendly, they can be all for you. 

Week 6 EOC: Three Things That Define Me

The three things that I own that define me would have to be my drum set, iPod, and my The Devil Wears Prada tattoo. I’ve been playing drums since I was about six or seven years old so they’ve been a pretty big part of my life. Ever since I got my first kit, playing drums or being around music is all I saw myself doing with my life. To this day, thirteen years and three drum kits later, I still have a passion for playing. I always wanted to be in a band and tour around the world (like most musicians) and still have hopes for that dream to come true. Playing drums is an outlet, a source of meditation, and a way of challenging myself and pushing myself one extra step every time I sit down and play. The next thing that would define me is my iPod. My iPod contains music of all sorts of genres. Anywhere from classic rock to indie/alternative to heavy metal. It is a collection of all the music I’ve listened while I was growing up to everything I’ve found in recent years of finding new bands and artists. Everywhere I go, my iPod goes. Ever since I got my first iPod back in the sixth grade, it has become an necessity. You never know when you’re gonna get stuck somewhere and have nothing to do but kick out the jams. The third thing that defines me is my Devil Wears Prada tattoo. The Devil Wears Prada is more of a heavy metal/metalcore band that my older brother showed me when I was in the fifth grade. My first reaction; I absolutely hated it. I had never listened to anything like them before and I was not a fan at all. I grew up listening to some pretty heavy rock like Saliva, Linkin Park, Breaking Benjamin, etc., but nothing quite like them. It took me a few listens after a couple months of hearing them the first time and it grew on me. The fast, heavy instrumentals, synth leads, and gnarly screaming vocals was just something I found awesome and adrenaline rushing. It made me just wanna rage in a crowd at a show or something, I loved it. After getting like them and know them better, they started becoming a daily listen, at least five to eight time a day. Come sixth grade, I went to my first concert ever with two of my best friends at the time. Just so happen to be that The Devil Wears Prada, Underoath, and Saosin (two other bands I heavily listened/still listen to). It was the most ideal first concert twelve year old me could ever ask for. Since then, TDWP have released five full lengths and two concept EP’s (all which are awesome), and I’ve seen them about eight or nine times, they have become my favorite band. I took a graduation trip to Europe after my senior year in high school and while touring Spain, some people wanted to get tattoos and piercings. I was all in and had wanted to get the TDWP logo as my first tattoo no matter what. And so I did and it shows my love for the band throughout their career and my dedication as fan to their music.

Midterm EOC: Job Recruiters Turn To Facebook

In todays world, you can get a job doing just about anything. There’s endless amounts of employers out there with infinite job categories.  But that has been like that for years. One thing that is changing though, is how you get a job in today’s world. If you’re used to the “old fashioned” style of getting a job such as going into an employer and applying for a job, you might want to rethink your job search strategies. Have you ever heard anyone say “connect or meet as many new people as you can” or something along those lines? Well that’s the way the world is going nowadays. Employers are turning to social media websites such as Facebook and LinkedIn so find to employees. “More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.” Job Recruiters Turn to Facebook to Find Candidates - WSJ.com

A lot of companies have already started to take down their job boards in terms of saving money on job posts. “Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said. Job Recruiters Turn to Facebook to Find Candidates - WSJ.com. Instead of you coming to them, employers often spend time surfing through social media websites searching for new people to connect to and hire. Although, this has upset many people, thinking that it is “invasive.” Employees want their employers to keep their personal and professional lives separate from each other, which is completely understandable. I feel like this can be both good and bad for companies and employers. I think it can be good because it is a new way of finding new potential employees. It can be bad because this stops you from having that first initial impression of the person you may or may not hire. You have no idea what they actually look like or what type of a person they are from just reading their bio on some social media website.