Week 2 EOC: Boston Consulting Group - Video Games

Since the birth of video games, hundreds of different types of consoles have came out. Multiple companies have released their own versions of consoles. The top companies and consoles include the  Sony Playstation, Microsoft Xbox, and Nintendo Wii. It’s no question that Microsoft and Sony go head to head every year whether it be their consoles or their games. In the first year of both consoles being out, Playstation strived strong while Xbox stuggled to kick off. According to http://www.nytimes.com/2015/01/05/technology/playstation-4-faces-resurgent-rivals-in-xbox-one-and-wii-u.html?_r=0  “Sony and Microsoft have not said how well their systems sold in December, but it is a safe bet that the PlayStation 4 still has an overall sales edge on Xbox One. In mid-November, Microsoft said it was on the verge of shipping its 10 millionth Xbox One, while the previous month Sony said it had shipped 13.5 million PlayStation 4s.” In this case, I’d say that Playstation is the Cash Cow out of all the gaming consoles out right now. After reading the article http://www.theverge.com/2014/1/23/5338162/microsoft-q2-2014-financial-earnings I would place Xbox One in the Question Mark category. “Microsoft has published its Q2 2014 earnings report, and the company has made $6.56 billion in net income on $24.52 billion in revenue. Revenue has increased by 14 percent from the same period last year, and net income increased by 2.8 percent.” I believe mobile gaming is in the Star category right now. Mobile gaming has become a leisure and convenience for many people. “With mobile gaming comes an ease to be able to play games anywhere you want. It is as easy as pulling out your phone and turning it on. The connected world of the Internet gives us the connections to mobile casinos and the ability to play their games at a moment’s notice.” This quote was found in the article from http://www.androidheadlines.com/2016/04/the-rise-of-mobile-gaming-on-the-go.html . I would place Nintendo and PC gaming into the Dog category due to the lack in sales and interest.