Midterm EOC: Job Recruiters Turn To Facebook

In todays world, you can get a job doing just about anything. There’s endless amounts of employers out there with infinite job categories.  But that has been like that for years. One thing that is changing though, is how you get a job in today’s world. If you’re used to the “old fashioned” style of getting a job such as going into an employer and applying for a job, you might want to rethink your job search strategies. Have you ever heard anyone say “connect or meet as many new people as you can” or something along those lines? Well that’s the way the world is going nowadays. Employers are turning to social media websites such as Facebook and LinkedIn so find to employees. “More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.” Job Recruiters Turn to Facebook to Find Candidates - WSJ.com

A lot of companies have already started to take down their job boards in terms of saving money on job posts. “Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said. Job Recruiters Turn to Facebook to Find Candidates - WSJ.com. Instead of you coming to them, employers often spend time surfing through social media websites searching for new people to connect to and hire. Although, this has upset many people, thinking that it is “invasive.” Employees want their employers to keep their personal and professional lives separate from each other, which is completely understandable. I feel like this can be both good and bad for companies and employers. I think it can be good because it is a new way of finding new potential employees. It can be bad because this stops you from having that first initial impression of the person you may or may not hire. You have no idea what they actually look like or what type of a person they are from just reading their bio on some social media website.

Week 4 EOC: New App

In today’s modern world, there are hundreds of thousands of apps in existence and they continue to be created everyday. There’s an app for this, there’s an app for that, there’s an app that literally does nothing. If you can think of it, there’s probably an app for it. If I had to design and create my own app, I’d design something that help you find out information on your favorite bands/artists based on the music you have loaded on your phone. You can stream songs, read their biography, watch any music videos the band/artist has, look up tour dates, keep updated with their social media posts along with any other big news, and buy merchandise. It will keep a note of all your favorite artists and suggest similar bands/artists. You will also be able to buy and directly download music to your device and keep everything organized in a music library. Also, this will be a way to help you possibly find your next favorite artist/band.  There are many apps out there that allow you to do all of these things, but you have to have a separate app for each thing that you want to do. This app will include all of these services for a quicker, faster, and more convenient way of looking up your favorite artists and finding new ones. The name of the app will be called “Tune In.”

Week 3 EOC: Demographic

We are all apart of some type of demographic age range. Depending on when we were born decides the demographic we appeal to. If you happen to be born in the years between nineteen-seventy-seven and two-thousand, you are considered to be a part of the “millennials.” Millennials are considered to be very fluent with digital technology. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life” Marketing: An Introduction, pg 73. I myself is a part of the millennial group and I would have to agree with this statement. I’ve been around digital technology my whole life. It has been a part of daily life and routine for years, it just seems normal to carry around a laptop, cell phone, iPod, etc. everywhere I go. Technology is a source of news, social interaction, work and many everyday tasks.  Having social media such as Twitter, Facebook, Instagram, etc. helps deliver news updates, keeps you updated with everything that interests you, and connect with people from all over the world. All types of marketers nowadays target the younger age groups. Anything from car ads to political campaigns, they’re mostly aimed towards the younger demographic. “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand.” Marketing: An Introduction, pg 73. Obama targeted the millennial demographic in his campaign by making a personalized Barrack Obama website that other people following him could connect with each other and discuss their views on the campaign, etc. This brought in a record breaking number of young people at the polls with a shocking sixty-six percent. The campaign was all brought together with the use of technology and the majority of people following the Obama campaign were younger people. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” Marketing: An Introduction, pg 73.