Week 8 EOC: The Adventure

It was a windy, cloudy day in Berlin, Germany as Phileas stepped off the train to explore the city. There seemed to be something off about this particular day, like something major was going to happen, either good or bad. Phileas didn’t what and didn’t really pay much attention to this sort of off feeling he was getting this particular day. His time was limited in Berlin, so he had to make sure he saw and got done what he needed to in time for the next train of town. Quickly, he headed toward the inner city to see what it had to offer. The streets were flooded with people, walking in every direction, some bumping shoulders as they passed others, birds seemed to be flying in odd patterns. It almost seemed like the world was not itself that day. “Am I missing something?” Phileas asked himself. Not really thinking too much of it, he carried on with his adventure. He started to get hungry so he looked for a bar nearby to grab a quick bite. After searching through the crowd of people and chewing up a bunch of his time, Phileas at last found a bar. Just like the streets, that too was flooded. Phileas grabbed himself a table and waited for the bar to clear up. It took, a little bit of time but he finally got a beer and placed an order for food. He ordered a basket of fries and wings. Not an unusual bar order but just enough to get him by. After about thirty to forty-five minutes and a couple beers, Phileas started to get upset about still not receiving his order. Knowing his time in Berlin was coming to an end, he confronted the bar tender. “Where the hell is my food? It’s been forty-five minutes, I’m starving and my train leaves soon.” “Sorry sir, we’re a little backed up at the moment. I’ll see what we can do for you. Is there perhaps something else I can get you while you wait?” “Jesus, this is ridiculous! I demand the best damn thing on your menu and I definitely don’t expect to be paying for this!” “Certainly sir, we’ll get something going for you right now!” The bar tender came back five minutes later with two plates; one with his wings and fries, and the other with something that Phileas couldn’t’ keep his eyes off of. “Here you go sir,” said the bar tender, “here is your wings and fries, and also I brought something special on the house.” “What are these things?” asked Phileas. “These sir, I present to you are ‘Poppin Pretzels’. Filled with melted cheddar cheese, bacon and sausage. Here, try one.” Phileas took one bite and BAM, his eyes lit up with satisfaction. “My god, these are delicious! It has every element I look for in a bar snack; crunch, cheese, and meaty and greasy. PERFECTION!” The poppers were so good, he asked for the recipe and took it back home with him. 

Week 10 EOC: Road to Success

For this week i need to:
Tweet
Read book
Finish blogs
Come up with some creative content
Show up to class
Have a good breakfast before finals

Poppin Pretzels Ad

Music Fades In

Announcer:                                              Hello there, Phileas Fogg here to introduce to you yet another exciting new snack I had discovered during my recent time spent in Germany. Poppin' Pretzels. Poppin' Pretzels consists of a delicious, melted cheese, with sausage, and crispy bacon bits on the inside, and a warm, doughy, lightly salted outside. Phileas Fogg's Poppin' Pretzels. Coming to a bar near you.

Music Fades Out

Promotion

A lot of thought goes into figuring out how you're going to promote a new product. Do you want TV commercials? Radio Ads? Billboards? What's your budget? Who's your audience? These are all things to consider for promoting your product. "Promotion spending is relatively high to inform consumers of the new product and get them to try it." Marketing: An Introduction, pg 259. We didn't want to go out and spend the big bucks on a bunch of advertising. Just to see how the product takes off, we came about promoting with a cheaper approach. For the Poppin Pretzels, our promotion will be mainly word of mouth, billboards, flyers, and radio ads.  "I'm curious to see what kind of distribution it's going to get because of that." -Caroline Dhavernas. 

Business Mission Statement

The Phileas Fogg company has always been driven by giving customers quality products at affordable prices. We have put forth 110% effort  into making that all of our customers are satisfied and enjoying the products that we put out. "Mission statements should be meaningful and specific yet motivating." Marketing: An Introduction, Pg 40. That's why our mission statement is "It's better to be tasteful than to be wasteful." Our products are put together with quality ingredients that are fresh and prepared daily. 

Objectives

The main objective of my product is to bring a exciting, quality bar food snack at a reasonable cost with a reasonable amount that anyone can enjoy. Typical bar food snacks can be pricy and come with very little product. That's not the case with the Poppin Pretzels. Poppin Pretzels come in two different sizes, both at a low cost. You can can get a small plate with 12 poppers @ $5.99 and a large plate with 25 poppers @ $10.99. The small plate is good because it can be used as a personal plate or it can be shared between 2-4 people. I want to make sure customers get quality and quantity so that's why both plates come with a reasonable amount of poppers at a great low cost! "The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track." Marketing: An Introduction, pg MP7. 

SWOT Analysis

S.W.O.T. Analysis- An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T). Marketing: An Introduction, pg 54. At Phileas Fogg, our S.W.O.T. Analysis is simple and easy to read.

 Strengths:

Consistent quality- We continue to produce products with fresh, high quality ingredients. 

Price- The pricing of our products is so reasonable that competitors can’t even compete with them.

Marketing- Focused marketing campaign with clear goals and strategies.

Weaknesses:

Competitor Market: Competitors may develop expensive new marketing campaigns.

Lack of Funding- We will have to take out loans for the first year to get the product going.

Opportunities:

New- New products could spark a whole new wave of bar food.

Customer Loyalty-  Customers are always looking for new and exciting products to try and we give them the opportunity to let them try our new products first hand and let them give input toward new product ideas.

Threats:

Competition- Competitors may develop similar products

Price Fluctuation- Fluctuations of products may occur.